Increasing brand awareness, pipeline generation, and departmental alignment for a creative agency looking to break into new markets.
In parallel with the agency’s growth, digital marketing was becoming more accessible, while data-driven creative was increasingly watered down. Gigasavvy realized that campaigns rooted in creating deep human connection were the real difference maker when it came to the bottom line. In the face of the Data Industrial Complex we sought to differentiate ourselves by tapping into human talent and ingenuity. Sure, we would leverage data and technology, but at our core we were Marketing For Humans. Now we just had to let the world know about our unique approach and capabilities.
The Brief
Pigeon-hold as a data-driven, performance marketing agency, Gigasavvy was in need of a strategic marketing plan that would help reposition the brand, increase awareness, and attract opportunities from industries outside our existing portfolio of work.
The Strategy
Gigasavvy wanted to appeal to clients in the Consumer Goods and Wine and Spirits verticals but did not have the relevant portfolio work to attract or instill confidence among our prospective client base. With that in mind, we set out to refresh the brand, launch a new content studio, and announce everything with a brand-new website that aimed to Challenge Everything. We supported the rebrand with a content strategy that showcased our multidisciplinary creative team, helping to garner broad attention and viral sharing.
The Results
With a new brand and marketing strategy in place, Gigasavvy not only survived the pandemic but ultimately thrived. The agency expanded its service offering, broadened its client base, landed its first Spirits brand as a client, and even engaged Adobe on social media when they shared one of our MLK Day poster designs with their 1.4m followers.
Year:
2020-2022
Role:
Director of Marketing
Expertise:
Brand Strategy
Marketing Strategy
Business Development
Organizational Alignment
Content Strategy
Creative Direction
Demand Generation
Messaging & Positioning
Naming & Nomenclature
Email Marketing
Paid Advertising
Copywriting
Public Relations
Brand Partnerships
Deliverables:
Brand Refresh
New Website
Landing Pages
Email Templates
Webinars & Podcasts
Blog Posts & White Papers
Custom Apparel
Professional Photo Shoots
BTS Videos
Marketing Collateral
Sales Tools & Presentations
Awards